StickyLickits: Play With Your Food

A company encouraging your kids to play with their food just launched and it seems they're on to something.  


Researchers at the University of Bari Adlo Moro in Italy found that 5- and 6-year-olds choose healthy foods like kiwis, carrots and tomatoes over their usual name-brand snacks if the healthy items had a sticker featuring their favorite cartoon character. Studies at the Cornell Food Lab found something similar...  children will choose to eat fruit branded with recognizable stickers over sweets.

StickyLickits took that research to heart and used it to create edible stickers which encourage kids to eat more fruits and veggies. The idea is to get creative, make eating healthier more fun, and get kids to try foods they may not have otherwise.  

StickyLickits are sugar free, peanut free, tree nut free, gluten free, non GMO, soy free, dairy free, vegan, and kosher.  The colors are made with natural ingredients including red beet concentrate, turmeric, spirulina, red cabbage extract, and vegetable juice extract. You may notice some unfamiliar ingredients on the packaging so if you're concerned, check out their listing below.   

Hydroxypropyl methylcellulose (modified cellulose)
A replacement for animal gelatin and an alternative to gluten. It’s an insoluble substance that is the main constituent of plant cell walls and of vegetable fibers.

A 100% easily digestible carbohydrate made from cornstarch.

Modified cornstarch
Modified corn starch is used for texture

Tapioca starch
It is made from the crushed pulp of the cassava root, a woody shrub native to South America and the Caribbean. Like other starches, tapioca is a very fine, white powder that works well in gluten free baking.

Xanthan gum
Is popular in gluten free food. It is added as an emulsifier to help ingredients blend more effectively.

Polyglycerol esters of fatty acids
Used as an emulsifying agent and in replacement of fats.

Citric acid
Is naturally found in citrus fruits and used as a natural preservative.

Sodium bicarbonate
Baking soda

StickyLickits are fun to put in a lunchbox and a make for a creative party favor, especially if your theme is Paw Patrol or Sponge Bob!