Letarte Makes A Statement At The Mart

I was recently taken on a media tour of the iconic Maui-based swimsuit label, Letarte, whose boutiques can be found in some of the most fashionable zip codes—from the trendy town of Paia in Maui to New York City's prestigious Madison Avenue to right here at the famed Malibu Country Mart.  While I was shown some really cute suits, the ones which made the biggest impact were the coordinating mother/daughter ensembles like these matching coverups...

Started by sisters,  Lisa Letarte Cabrinha and Michele Letarte Ross in 2000, Letart has become so popular, Hollywood's hottest such as Megan Fox, Kate Hudson and Brooklyn Decker have all been snapped in the suits. 


Aside from swimwear,  the multi-million dollar label also includes sportswear, tunics, beach accessories, after sun skincare and tropical-weight cashmere.

“We don’t follow the trends," says Lisa Letarte Cabrinha. "Instead we follow our own path—often times finding that we have unexpectedly set the trend. The challenge for us is to keep things unique."