Goldieblox: The First Female Engineer Role Model & Construction Set

I recently spent some time in a discussion group with other mom's talking about toys geared towards little girls.  I discovered that aside from some of the usual suspects (Doc McStuffins, Dora, Sophia the First) I was fairly clueless when it came to dolls.  I think it's because despite what she thinks in the toy store isles, my daughter can only dress and undress her dolls so many times. Play dough, arts and crafts and the building sets her brother plays with, on the other hand, have the ability to captivate for much longer.   I've found that boys typically have more choices when it comes to educational and engaging toys, which is why I perked up when I read about "Goldieblox."


I'll admit I have yet to try it, but the concept is more that intriguing.  Goldieblox is a book series and construction set founded in 2012 by Debbie Sterling, a Stanford University engineering graduate trying to tackle the gender gap in science, technology, engineering and math.  "I’m passionate about gender equality, about proving that girls can do anything! When I first started the company, I visited toy stores to get a lay of the land. I was horrified at what I saw. It felt like I was back in the 1950’s, where all the girl toys were centered around cooking, cleaning, dolls, decorating and cosmetics. I know in my heart that girls deserve more options than this. I’m inspired by the idea of making engineering cool and relevant to girls," Sterling says.

Goldieblox engages kids to build through the story of Goldie, a girl inventor who solves problems by building simple machines.  In Goldie's debut story, she decides to construct a spinning machine to help her dog, Nacho, chase his tail. Soon, the whole gang wants in on the fun. Girls can help Goldie build a belt drive to spin everybody. Watch it in action here

"Engineers solve the world’s biggest problems," says Sterling adding, "We need the female perspective in engineering. Women have high skills in empathy, they tend to design things with people in mind; things that people really need, because they understand human emotions. We’re building a toy company based on this vision — that by teaching spatial skills to girls we will inspire the next generation of female engineers — of women who will design a more empathetic and compassionate world."

What are some of your favorite educational toys for girls? Leave your comments below!